vector media projects

branding, motion, illustration

As Vector Media’s graphic designer my main responsibilities include maintaining the company’s branding throughout all marketing materials, and ensuring that every visual asset (marketing decks, newsletters, infographics, animations, etc.) accurately represents the voice and values of the company.

My main goal since joining the Vector team was to not only protect the pre-existing visual system but to further improve the brand’s vision through exploring new design avenues.

Some of the ways I have been working to achieve this goal have been through introducing textured elements into our company materials, exploring new ways to utilize color, and building a catalog of visual assets for both myself and the company to use as means to expand upon Vector’s aesthetic vocabulary.