university of Vermont
week of welcome

branding, promotional campaign, print

Week of Welcome ( UVM WOW) is an annual UVM tradition that kicks off the start of the semester with free events, food, and activities for new and returning students.

This campaign involved designing a brand identity as well as a wide array of promotional materials such as apparel, postcards, brochures, hand-fans, social media assets, and more. Using analog assets such as scans of ripped paper and hand-drawn icons in conjunction with  UVM's color palette, I was able to create a design system that upheld the voice of the University, while simultaneously paying tribute to Vermont's connection to nature.

The campaign was later awarded first place in the Association of College Union International’s `Steal this Idea' competition.