Quaker fruit fusion

campaign

The Quaker team challenged us to craft a design system that stirs excitement amongst Gen Z and millennial consumers for their irresistible Fruit Fusion oatmeal line. 

Instead of steering into an entirely new design territory, we recognized an opportunity to convey the explosion of flavor within the oatmeal by drawing inspiration from the paint textures adorning the Fruit Fusion packaging.

From digital banners and social media assets to print collateral and out-of-home placements, we were able to create a cohesive design system that ensured an immersive brand experience across all touchpoints while successfully conveying how Fruit Fusion illuminates and enlivens consumers' days.

Inspiration for painted textures inspired by brush strokes on Fruit Fusion packaging.

Custom lettering made in Procreate to match the organic background textures and painterly embellishments.

credits

Agency: Mekanism
Role: Designer
Creative Directors: Katie Jenson, Bryan Davis
Copywriters: Katrina Iorio, Tim Noble
Design Director: Chance Medder
Art Directors: Nikeia McMillon, Mona Song